In a strategic collaboration, OneBrand teamed up with DayTwo, a renowned global healthcare organization dedicated to enhancing the well-being of its clients through intelligent and personalized dietary solutions.
They leverage insights derived from your gut microbiome to gather precise data, enabling the delivery of highly individualized outcomes. Leading the way in addressing type 2 diabetes, we can predict blood sugar responses even before the first bite is taken. This empowerment enables our members to implement nuanced yet tailored dietary adjustments, such as adding a handful of almonds to their ice cream, effectively preventing blood sugar spikes. The simplicity and effectiveness of these adaptations often leave individuals pleasantly surprised.
DayTwo was in search of more than just a typical development partner; they needed a company capable of guiding each of DayTwo's unique personas through a distinct customer journey, creating memorable experiences across various channels.
Our contributions encompassed web design, art direction, digital marketing, collateral development, and social media advertising. Through a comprehensive multi-platform marketing campaign, fully utilizing Marketo's capabilities, we propelled DayTwo's online presence to new heights. This involved using customizable templates and crafting an engaging website to effectively captivate their audience.
In just six short months, our team completely revamped DayTwo's web experience and executed a paid media strategy that has yielded outstanding results. When we compare the performance of the latter half of 2021 to the first half of 2022, the numbers speak for themselves: a remarkable 40% increase in overall D2C sales and a significant 30% decrease in costs.
We're delighted to share the remarkable outcomes achieved through Google and Facebook ads:
Facebook ads:
- A substantial 30% reduction in CPA
- An impressive 100% increase in ROAS from Facebook
- The client is thrilled with a whopping 44% rise in purchases
- An impressive 80% boost in conversion value
Google ads:
- An astounding 117% decrease in CPA
- A substantial 48% increase in ROAS
- A notable 43% uptick in purchases
- An impressive 72% increase in conversion value
The meticulous work done behind the scenes has positioned DayTwo for sustained growth, and we're already in the process of introducing additional marketing channels to the mix. The future looks exceptionally promising for this outstanding brand!
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