FreeAgent, founded in 2018, is a fully-integrated enterprise CRM platform trusted by the world’s most productive teams to collaborate, grow revenue, and improve their workdays. They offer a full suite of software solutions, ranging from customer experience management to sales to productivity management.
FreeAgent is the next generation of CRM enterprise software — completely customizable and infinitely scalable, so it can be an excellent option for any business.
Within just a few years of launching, FreeAgent recognized that their website wasn’t generating the type of traffic they wanted or needed to achieve their company goals. Their innovative product had outgrown the brand, their marketing efforts were expensive — cost-per-click (CPC) was way too high for their industry — and overall, they were simply missing the mark; generating very few qualified leads for their efforts. They needed a full-service marketing agency to take over their digital advertising efforts, revamp their website, and drive results to fill up their sales funnel.
It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
OneBrand worked with FreeAgent to reboot their brand and revamp their online presence — including a brand new site, logo, name, and more — to generate more qualified leads and web traffic. We developed a strategy to boost their online presence by uncovering their personas, implementing targeted ads across multiple digital platforms, delivering creative assets for campaigns, testing, and optimizing MQL generation.
Our goal was to make FreeAgent’s style and identity — logo, colors, typefaces, icons, shapes, and other little things — continue to shine through consistently in every situation, from sales collateral to email signatures. We changed their logo name and design, from FreeAgent CRM to FreeAgent, to be more simple and modern (think Salesforce, HubSpot, and others) and rolled out the new look and feel of their brand to all of their online channels.
FreeAgent’s rebrand was wildly successful; we achieved all of our goals related to aesthetics, lead generation, and website traffic and are only getting started. In just the first 90 days since launch, the Bexi team helped FreeAgent:
• Grow the weekly number of MQLs by 3X thanks to traffic incoming from multiple channels.
• Decrease their average CPC by 50% as a result of optimizing marketing spend.
• Increase the number of website visits by 200%.
• Generate paid search traffic — 70% of the website’s traffic came from paid bexi.io campaigns.
The OneBrand team is thrilled with what we’ve seen thus far and looks forward to scaling FreeAgent’s paid advertising efforts to drive even more positive results and profitable business in their direction.
Our goal was to make FreeAgent’s style and identity — logo, colors, typefaces, icons, shapes, and other little things — continue to shine through consistently in every situation, from sales collateral to email signatures. We changed their logo name and design, from FreeAgent CRM to FreeAgent, to be more simple and modern (think Salesforce, HubSpot, and others) and rolled out the new look and feel of their brand to all of their online channels.
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