In an era where consumers increasingly turn to the internet for their purchasing decisions, the reluctance of many businesses to invest in a robust online presence was evident even before the global pandemic emerged.
However, the seismic shifts in consumer behavior over the past year have made it abundantly clear that embracing technology is no longer an option; it's an imperative for businesses looking to thrive. The ability to captivate and engage potential clients through an effective online platform is now a fundamental requirement in the ever-evolving landscape of consumer preferences.
In response to the closure of stores, shopping malls, and small local businesses, here's how consumers reacted:
36% of consumers now shop online weekly, an increase from 28% before the pandemic.
62% of U.S. shoppers say they shop more online now than they did before the pandemic.
GigTel had issues in several areas concerning its brand experience efforts across key channels . It was clear that GigTel required more than a traditional development shop partner. They needed a company to take every one of their buyer personas through a unique customer journey with memorable experiences across multiple channels.
At the time of our initial engagement, their current partner couldn’t effectively deliver upon GigTel’s brand and design needs — leaving GigTel’s brand experiences feeling fragmented, disjointed, and outdated.
However, in its pursuit of becoming a dominant player in the telecommunications (TELCO) industry, GigTel faced several crucial imperatives:
- Developing a fresh and compelling system that resonates with GigTel's diverse business personas.
- Creating a robust marketing campaign that guides potential leads through every stage of the customer journey.
- Undertaking a comprehensive overhaul of their outdated website, reimagining and revitalizing it to position the company firmly in the contemporary digital landscape.
We stepped in to provide in-depth solutions to address and improve their customers’ web, collateral, event, and marketing experiences.
We partnered with GigTel to provide marketing support across the board for their brand. We helped develop their marketing strategy, which involved recreating their website and rebranding their business with custom-tailored solutions. We overhauled their web presence and created more compelling sales and marketing collateral to make the company more approachable to prospective customers.
Our design team created a one-of-a-kind event display for in-person events to make GigTel’s brand stand out at major industry conferences and trade shows. To ensure their lead generation opportunities were optimized, we also built marketing campaigns around their future attendance at major industry events. We wanted to reintroduce the world to GigTel’s brand and drive engagement in the process.
Within the first half of 2020, we completed 88 projects with GigTel, including 356 unique deliverables for GigTel. Overall brand engagement online reached an all-time high, and in just a few short quarters, their entire marketing strategy was generating new leads and sales routinely.
GigTel can now market themselves to every buyer persona without exceeding their budget or stretching
resources too thin with an omnichannel strategy that plays to their company’s strengths.After designing, testing, and launching GigTel’s new website they obtained:
- Full marketing automation that effectively optimizes conversions and increases ROI through a completely re-imagined website experience using Kentico 12’s MVC framework model
- An increased conversion rate up to 5% in less than 3 months by targeting multiple buyer personas and taking them through a multi-channel customer journey
- 356 marketing pieces delivered, including 8 marketing campaigns, marketing experiences and a full series of targeted material.